Theo Kelly
Product developer. Digital + physical.
COMMERCIAL SKILLS
TECHNICAL SKILLS
STARTUPS
NOETIC
APR 2024 - Present
- Developed the world's first 'mycelium bar' using novel fermentation techniques
- Sold product to multiple retailers and closed nationwide distribution deal
- Led a cross-functional team of 5 - food science, sales, design, and manufacturing
- Planned, directed, and edited 7 video shoots with a team of experienced filmmakers - up to 40 participants in each
MENTIS (EXIT)
SEP 2022 - APR 2024
- Built and ran paid media campaign on Meta - 5.4× average ROAS and £150k annual revenue
- Built complex Klaviyo flows to automatically diagnose and solve user issues - 50% reduction in CS queries
- Leveraged Hotjar and Vercel data alongside customer interviews to guide website and product development
- Led a studio team of 5 to produce monthly photo + video content for ads and instructions
DISTILL
JAN 2019 - JUNE 2021
- Developed product documentation and investment materials for ultrasound software tool
- Won the Oxford Student Entrepreneurship Programme and received a £25k investment grant from a local VC